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Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is an essential core part of the online marketing strategy for most online businesses. Search engines have become the primary vehicle for finding information on the Internet. So, if you're serious about your business, it's time to get serious about search. Every day over 400 million searches are made on the world's leading engines such as Google, MSN and Yahoo! and every one of these is a potential customer looking for a specific product, service or topic.

ZD Net reports that "...the majority of people (around 60-65%) will select their information out of the top 10 matches on any given search engine. Another 20-25% will click on a site ranking between positions 11 through 20...Strategic and high search engine and directory placement serves as a major source of traffic to a web site."

First, to clear up a few myths, search engine optimisation (SEO) is not just about sticking in a few META tags. In modern competitive times a structured and long term approach is requried for effectively optimising your website

Organic Search Engine Optimization also known as Natural or Algorithmic Search Engine Optimization or Organic SEO - is a viable way to obtain search engine exposure without paying the recurring costs associated with pay-per-click advertising models. This method involves optimizing your Website content, design, architecture and linking strategy based on the relevancy algorithms search engines use to index and rank Web pages.

FutureNet Technologies combines proven skill sets and years of organic SEO experience to maximize your Web site's natural traffic potential. We begin by conducting a complete analysis of your Website to identify content, design, and structural issues that hinder optimal organic search engine indexing and ranking. Based on our findings, we develop a strategic report that highlights areas of needed improvement and recommended courses of action. We then provide recommendations on how to enhance the relevancy of your site based on search queries related to your offerings.

The primary areas of importance include:

SITE CONTENT: Targeted Website Content Yields SEO Results
Most search engines use the relevancy of your Web site content as the primary criteria for ranking it in response to a query. Our team will optimize the quality and quantity of your Web site content, placing particular emphasis on keyword location, spacing, frequency, usage and density.

SITE DESIGN & ARCHITECTURE: Site Architecture is the foundation to SEO
Web sites that are database-driven or have poor internal linking structure or use technologies such as rich media, frames, and password-protected areas are less accessible to search engine "spiders" and tend to rank lower within search results. Our SEO specialists will carefully analyze the design and structure of your Web site and recommend ways to make less accessible areas more search engine "friendly".

META TAGS, TITLES & DESCRIPTIONS: Targeted Meta Tags Enhance Positioning
Although keyword-optimized meta-tags can help boost your site's search engine visibility, most engines now use meta-tags more as a flag for potential abuse. Meta-tags that are overly laden with keywords often receive a penalty. Our team will ensure that your meta-tags are keyword-optimized in accordance with search engine ethical standards. In addition, we will make recommendations on proper titles and meta-descriptions.

LINK POPULARITY: Link Popularity, Quality and Quantity Count
Many search engines assign ranking based on the quantity and quality of external links pointing to your site. Link popularity gives search engines a useful means of determining which pages are good for particular topics, and hence most relevant for specific keyword searches. FutureNet Technologies uses proprietary link analysis tools to identify the Web properties that will most enhance your site's link popularity. A strategy is then developed to increase the volume of quality inbound links to your site.

DIRECTORY SUBMISSIONS: Directory Submissions are Critical to Ensure Top Ranking
The three major directories - LookSmart, Yahoo and the Open Directory - have editorial teams that manually review your submissions to determine proper placement within select categories. The titles and descriptions you submit with each URL are used as the primary basis for judgment. Our team will select the most appropriate categories for each URL then handcraft keyword-optimized titles and descriptions that are in accordance with the editorial guidelines of each directory.