News & Articles

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Web search stops at page three.

Most people using a search engine expect to find what they are looking for on the first page of results, says a US study. At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect. It also found that a third of users linked companies in the first page of results with top brands.

The study surveyed 2,369 people from a US online consumer panel. It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002. Some 90% of consumers clicked on a link in these pages, up from 81% in 2002. And 41% of consumers changed search engines or their search term if they did not find what they were searching for on the first page.

Robert Murray, president of iProspect, said the study shows the "incresed mportance of being found in the first top search results". He added as search engine efficacy has improved, along with the searching skills of users, so have expectations. "They know what thay want, and thay want to find it immediately, and the majority want to find it on page one."

Thus Businesses need to take this nto account when they design and host their website. It should be clear that to be effective, marketers need to take action to ensure that their company is found in the top search results on a broad range of search terms and not just single word generic terms. It's time that companies that are refreshing, re-designing or launching a new website start with the end result in mind. If no one can find it, no one will use it.

Learn how "LINK BAITING" can increase traffic to your website?

Ever found it hard to get other bloggers to link to a new blog? Sure you have, it's not easy sometimes. Even established blogs need to expand their traffic and inflence on a regular basis, and link baiting is one way to do it. Eric Ward, also known as the Godfather of linking, describes it best: "Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it. They can link to it via a Web page, a blog, social bookmark site, tagging site, e-zine, newsletter, email or any other method that tells others about the bait." However link baiting is link building with a twist: Rather than hunting out links, you are bringing the links to you through unique and popular site content. In order to bait a link, you need a hook. Hooks come in variety of flavours, some of the more popular would include:

• Resource Hook: A resource hook is solely informational and leaves little to the imagination. Keep a comprehensive list of blogs in your niche - link out, and links will come in.
• News Hook: Learning and expanding what we know is what drives the perpetual exploration on the Internet. Make your site a reliable source for news-seekers. Gain name recognition, and provide an appreciated service to your neighbours at the same time. Make a compilation of news. It acts as both a resource as well as a news hook.
• Contrary Hook: The hook revolves around the contradiction of something done or said by someone else in your field. Don't be afraid to start a debate about a contested hot topic. Take what others in your field say and offer a different perspective. Be the only one in your niche to find something to not like about a story, or like about a story/product.
• Attack Hook: This works much the same way as the contrary hook, but takes the contradiction one steo further, and ultimately livesup to its name. Attacking your competition will garner you an entirely different reaction from your audience. It will undoubtedly gain you traffic, but the type of interest your site will generate may shock you so be prepared.
• Humour Hook: Humour is universal. Use humour as your vehicle of choice. Get the laughter flowing and watch the traffic topple in. Use humour to entice a crowd which, like many of us, have grown tired of daily routine and are actively looking for an outlet. You'll then find surfers coming back to your site often to see what innovative, wacky things they will find.