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Online Shopping - Safety Tips

More and more merchants are realising the enormous potential of the medium of Internet and are gearing up to offer products and services.

As the potential of online shopping is being grasped, the risks are going up too, particularly for consumers. Sadly, many online shoppers ignore the pitfalls and do not follow even minimum risk protection norms. Following some non-negotiable security norms is a pre-requisite for a delightful online shopping experience. So, the next time you shop online, do follow these tips:

• Link of a Website: Avoid going to an online shopping site through a link or pop-up, howsoever interesting the offers are. Always type the website address into the address bar. Be wary of tempting offers, as they may be from fraudster who have created a fake site.
• Look for the Image of a Lock at the bottom right corner: To make sure the website is safe, look for the image of a closed lock in the browser window. Click on the icon and ensure the security certification is displayed. You are vulnerable to identity theft when you are entering your information on a spoofed site.
• Check Privacy Policy: Are you sure the seller of a website where you have given personal details is not sharing them with others for money? Check the Privacy Policy of the website to make sure what the seller will do with details about you.
• Be Wary of E-mails: You may receive an e-mail that appears as if it is from the seller that you have shopped online. You may be asked for your personal information to 'verify' the accounts or 'clear-up' errors that have occured. Before responding, reconfirm with the seller. Call up and confirm if necessary, or send a mail and act only after you get a response.
• Secured Programs: If the purchases are through a debit or credit card, then make sure that you sign-up for the "verified by VISA" and/or "Master secured code program(s)". Each transaction will then be authorised only by you.
• Anti-Spyware/ Trojan Software: Make sure that the latest version of anti-virus, anti-spyware or anti-Trojan programs are installed on your PC or laptop and are regularly updated.