Our writing philosophy: We
like words. You may notice that from the plethora of paragraphs
on our site. But as much as we like words, we believe those
words should convey a message, make a point, share an idea.
We do not believe in marketing babble.
FutureNet Technologies is a web development company. We could
tell you that we are information architects creating custom
technology solutions for your media messages. But what does
that mean? Readers will be asleep after the first adjective,
or worse, they’ll move on to a competitor. Wouldn’t
it suffice to say that we are a web development company? That
we will market and enhance your business online and in the
real world where people often speak in monosyllables?
Sure you need to tell the world how great you are, and sound
like you mean it, but we believe the superlatives should be
supported by facts. We believe in researching and writing
from a position of intelligence and knowledge. We believe
in speaking to an audience, whether it’s a full web
page or a one-liner. Ultimately, when your readers feel that
you are speaking to them, they will feel that you know and
understand them and they’ll draw their own conclusions
about how “great” your company is, and you’ll
never have to use the word.
Our writing services are the ideal solution for agencies
that focus on visual presentation and need experienced writers
to help develop the content for their efforts. With a team
of competent writers and editors, we undertake turnkey projects
for content development and editing.
OUR CREATIVE COPYWRITING SERVICES INCLUDES:
Magazines
/ In-house Journals / Newsletters
Website
Copywriting / Content Development
Copy
for Brochures/Advertisements
Company
Profiles
Media
Presence & Press Releases
Advetorial
MAGAZINES/IN-HOUSE JOURNALS/NEWSLETTERS:
We offer our expertise from initial stages of planning,
content generation and editing, and make the magazine/journal/newsletter
ready for print. With our vast experience with the media,
we can plan entire magazines defining editorial policies according
to your requirement. We can suggest article ideas and formulate
complete content of the magazine/journal. We specialise in
editing and proof-reading of copy matter and even co-ordinate
with designers for design ideas if required.
We make sure that our copy has the essential ingredients:
• Identifies with target readers
• Has a strong element of truth
• Strong reader identification
• In-depth research
• Makes interesting reading
WEBSITE CONTENT DEVELOPMENT: In
a Website, where you have a few hundred words in which to
tell your story, every single word counts. We believe that
the marketing impact and information packed copy should drive
home the point immediately. To that effect, we develop Web-friendly
content, unique in style and in accordance to your needs.
We also undertake rewriting and editing of ready content,
or effective changes required in existing Websites. We know
how to pack more into less!
Many web designers and programmers do the technical construction
of your website and then wait for you to provide the written
content. While you know your business, you may not be comfortable
writing about it. At FutureNet Technologies, we make it easy
for you! We will meet you in person or over the phone
to discuss the content for your website. Adding any necessary
research, we write the content for your website. You just
have to proof-read and approve the copy before it's added online.
Writing for websites is different than writing other
types of documents.
• Words must be chosen carefully to emphasize
the important "keywords" on each page.
• Use words that your audience is familiar with (and
likely to be searching for).
• Break up paragraphs of copy with headlines and bullet
lists.
• Fully explain your products and services to your audience.
• Answer questions that your audience is likely to ask.
• Include a "call to action" so your readers
know exactly what they need to do.
• Keyword usage is critical if search engine traffic
is important to your website. Repetition of those keywords
in
natural, well-written language is an important part
of optimizing your website to perform well in search engines.
FutureNet Technologies has the skill and experience to write
powerful, effective copy for your website. Contact
us for information on copywriting for your website.
BROUCHERS
& ADVERTISEMENTS: Few effective words
can provide the steam to propel your product into the future.
Catchy and impressive copy for promotional material like Brochures
and Advertisements is a worthwhile investment for your marketing
and brand-building exercise.
We create the most effective, impressive and creative copy
that will turn your prospective clients into brand loyalists.
Brand building is not a one-man show but the effort of a creative
team - art director, visualiser and copywriter. We harness
the strengths of these brand builders into powerful copy for
you.
COMPANY PROFILES: More
often than not, you are at a loss for words when it comes
to describing your company, its services and facilities. A
powerful, positive writing style and crisp content will give
you mileage in this marketing driven world.
Established writers from our company will meet with you,
conduct the required market research, carry out interviews
as a part of information gathering and build final content
to suit your company and the industry requirement.
MEDIA PRESENCE & PRESS RELEASES:
Today, the customer is bombarded with thousands
of brands and new products. How can your product remain top
of mind of customers? Only by creating a strong media presence
by way of publishing Advetorials, Product Launches and Press
Releases in newspapers and magazines.
We help you build press and media relations to derive maximum
publicity and mileage for your products. With our extensive
contacts with the media (both Print & Electronic) your
brand/product/company can gain enormous publicity by way publishing
articles, product launches, product news and industry information.
We do that for you!
ADVETORIAL: Advetorials
are the advertising tools of today. More cost-effective than
advertisements, Advetorials are the most sophisticated and
subtle way to advertise your product or brand.
We create Advetorials for you!
The bottom line is, there are different styles of writing
for different mediums. When we write for you, we take into
account not only your audience, but how your audience will
be reading about you. Whatever the project, we can draft,
write and publish content that meets your business needs,
speaks to your customers and fits your marketing strategy.
The cost will depend on the scope of your project. As with
all of our services, this one is custom-tailored to meet your
requirements. Contact Us
to find out what copywriting options are available, for new
customers or existing customers with a new project.
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