What are banner
ads?
Banner ads are text and pictures typically placed on high
traffic web sites. When you click on a banner ad, it sends
you to the advertised web site.
Banner ads are largely anchoring or branding devices. Think
of a jingle on a radio: when you hear the jingle, do you feel
compelled to suddenly buy the product? Not really. You hear
the jingle over and over, and eventually, develop AWARENESS
of the company or its product.
In the same way, most banner ads are generally not designed
to generate immediate click-throughs. They are designed to
be an awareness and anchoring device, not an immediate lead
generator.
Like ads on TV or radio, people can both love and hate the
concept and execution of banner ads. People tend to say that
they dislike blinking ads that distract them from the content
of the page: however, the same people will click on these
banner ads to go to the advertiser's site! (Another off-line
comparison: people also say they hate commercials because
they interrupt the program -- but they remember the commercials.)
Like TV ads and radio jingles, banner ads can be very effective.
Banner Ads are a prime form of advertising
that are a great way to catch the viewer's attention. With
a colorful company logo and upcoming events, a Banner Ad is
a sure way to publicity your company needs for future growth.
This page has basic rate information and specifications for
banner ads and business listings in FutureNet Technologies.
You provide the banner graphic, or we can create one for you.
Different types of banner ad
details, their sizes & samples are mentioned below: |